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There are some basic reasons that justify the inclusion of music in the elementary curriculum.

The first of the reasons is that music serves mainly as an aesthetic or a visual experience. This experience basically involves the observation of significance with the help of sound images rather than all the way through printed communication, discussion, any sort of arithmetical modus operandi, or additional type of expression.

The improvement of one’s artistic intellect has proved the ability of being able to enhance the excellence of life equally throughout the school years and through the later years. Music’s significance as an opportunity to identity consciousness has been confirmed by experts such as Rogers and Maslow.

The second reason for which music is regarded to be an important part of the curriculum, is the role that it plays in understanding the culture. Music is a true demonstration of the traditions, community culture, aspirations and accomplishments of humankind. In music are embedded various custom values, and beliefs of the common man.

At the same time, communication with the help of music is sort of abstract; the learner must be educated to interpret this nonfigurative representation of music coordination in order to understand it.

Finally, for the reason that music edification is supported on the technique the brain understands music, it is capable of manipulating the expansion and growth of the superior cognitive procedures of the brain that are usually not possible in other fields. In recent times revealed study at the University of California has shown that prepared melody teaching improves student’s spatial aptitude, which holds a significant constituent in arithmetical way of thinking and judgment.

Supplementary investigation in this field have revealed that the brain ought to have loaded, sensory knowledge experiences if it wants to raise itself to a higher level of intellectual growth and ability. Students dispossessed of these sensory stimulation that are provided specially by music have been equated by enlightening experts to youths who at some point of time in their lives experienced brain inactivity or damage.

Lessons in music have shown their benefits by increasing the creativity and ability of the mind as well as decisive and contradictory philosophy. These are some essential skills that are needed by the brain to develop into a higher being for the present and future work place.

Clearly, all of these profits that are listed above are unswervingly connected to one’s mastery of the customs of thoughts and meaning in music and to one’s aptitude to understand writing and appreciate the fine distinction of denotation which it encloses. This is the explanation that states the importance and necessity of music in the elementary education.

With these benefits of music come to light, the focus and stress on inclusion of music has increased by many folds. With the media paying more attention to the needs of education, and the proposed budget cut reductions, the schools are now forced to cut some corners in their facilities and curriculum. However, the schools have kept intact the basic elementary classes of physical and musical training that help the students develop into a better human being at all levels.

The music classes that have been an integral part of some school curriculums classes have shown excellent results. The following explains the various benefits that have been shown by the application of music on children aged between four years to fifteen years.

Arithmetic ability: Music and melody compositions that had been included in the curriculum for children aged between four to fifteen years of age have shown positive results in deciding the mathematical ability of the children. Music has shown itself to help the child’s brain develop in an enhanced manner, thereby resulting in a better aptitude and skill to understand arithmetic as soon as they get older.

Since math’s is an integral part of our lives at every stage of life, it is essential to develop good mathematical skills. In order to survive in the technology driven world of today, it is very important for the children to develop their arithmetic and logical abilities from childhood.

Especially with our global economy, By refusing to expose our children to music at an early age we may be robbing them of an essential skill to compete with other countries.

Science Skills: These skills are also a benefit of music classes for many of the same reasons as before. Music enhances our children’s reasoning skills, which is important to understand how science works. Again, these skills are required for our children to be competitive in the future.

Reading Skills: Music classes teach the students on how to concentrate on small things. In order to efficiently understand what is being read and written, music is an essential element for its success. It also enhances memory and recall skills. This is helpful in all areas of our children’s education. With illiteracy rate going up in our country, we must begin to try to enhance these skills.

Community Skills: Music permits our kids to make effort in groups to generate music as a whole. By putting your child’s name down in the music programs in school, you actually consent your youngster to become skilled at how to lend a hand and work together with others for a universal goal.

These classes allow children how normally wouldn’t associate with each other to cooperate and promote unity. A sense of belonging is very important in our culture today. Especially important to those who grow up in environment which constantly plague on their emotions. Studies show that music classes enhance self-esteem in their students. Music education may also be an important step in reducing the incidence of violence in our school by bringing the students together.

Moreover, other than these skills, music classes also help the children to increase their Intelligence quotient levels. At times, children who are dealing wit hearing and speech problems since childhood cope up with these inhibitions during a music class.

It also helps children who experience inhalation and verbal communication intricacies and learning disabilities. They may be many other things that have not been discovered.

By do away with these classes from our child’s schools, in reality we are stealing from our children the essential abilities that are required by them to build a better future for themselves. These kids are going to be the ones who run everything in now a few years. Do you want that your child gets incomplete education in any form? Or do you want to hand your own future in such hands which do not possess sufficient skills to carve a better future for themselves?

Some of the examples of doing these are listed below:

1. Singing which is pure form of complete musical expression in all cultures across the globe. It helps the child to open up and improve his communication skills. It helps them to express their ideas and thoughts in a better manner.

2. Instruments also play an important role as a means to enhance interpersonal behavior and expression. Also playing of musical instruments in a group helps the child to learn about team spirit.

3. Composing and writing lyrics for melodies, is a very creative activity that is again an important method to improve communication skills and learn to effectively express one’s thoughts.

Music classes are indispensable. Do not allow your ignorance position in the system of our children’s opportunity. Inform yourself on the reimbursements of these lessons. If you have a different opinion that is okay, but try to understand the other side of the debate before making your decision.

If in case, the local school in your city is planning to do away with the music classes after heeding to some parents, step forward and be vocal. Raise your concern and try to advise the ignorant. Endeavor to bring to an end your neighboring school organization from taking from our children the essential skills.

In case, you stand unproductive in your endeavors to stop the school administration from barring music classes, try to get them reinstalled by some way. Show them examples and results that have been researched.

If you know some children who have taken benefits from these music classes, ask them to help the children of the school in knowing the benefits of music. That will greatly help as children tend to listen to their own age groups better. One or two lessons per week or enough to get the benefits of music classes.

 

Music has been one of the key features of the entertainment industry. People have become so addicted to music that they can’t imagine their lives without it. Listening to music reduces the stress level and helps to calm an individual. It also rejuvenates and soothes one’s mind. Truly, music refreshes an individual and acts as a stress buster for the people whose lives have become monotonous due to the hectic schedule.

These days, music systems come with a variety of features and enhancements and are well equipped with proper bass, vibe and treble. They have a better sonic resolution. One can arrange their music tracks in their order of preference while listening. One can also take it as a disc jockey when arranging for a party. The karaoke is another important feature introduced in these systems. This feature shows a listener, lyrics of the song being played which increases the interest of a listener even more. Moreover, a listener can sing the song along with the same beats and rhythm.

Music industry is aware of the demands of listeners and so keeps on updating the music systems with new software. Sonos is the foremost digital music system that enables an individual to play music in all the rooms of the house.

Internet is another medium that makes music accessible to the people around the world. No matter if it is an old song that one wants to hear or a latest track all can be downloaded from the Internet. Computers are equipped with memory, software, sound card, processors, record and play features that can play the same track infinitely. One such software is named file-sharing program. This enables the internet user to browse a site and download the music in a digital format. Moreover, all the songs can be downloaded free of cost with best quality voice.

DVD players are another source of music. These players make use of digital video discs to store data and movies. Though priced quite reasonably, they have features that are parallel to high-valued models. They are portable and also have a video screen. It can be used for listening all different types of music like jazz, rock, soft and many others.

Thus, music is an important source of entertainment and can be listened anywhere through various sources available. The means of music systems vary and are distinctive in range, whether it is music system, Internet music or DVD players.

 

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package and advertising is a component.

Advertising is an important element of the marketing strategy and probably the most expensive. Advertising is about sending messages about a company, its products and services. Advertising also includes putting together a series of methods to target viewers and interest them in becoming customers. Advertising includes placing ads, deciding what media to use, the frequency and the time the ad will run. Different types of media are used to distribute the ads. TV, direct mail, newspaper, Internet, emails, radio, magazines, text messages, flyers, billboards, etc. are among the different media used to distribute ads. Different media for different businesses, not all media is for everyone.

Advertising is simply a part of the marketing mix. The other parts include product research, product design, media planning, public relations, product pricing, customer satisfaction, customer support, and the list goes on and on. All these elements work independently but they all work towards achieving the goals and objectives set by the company, sell products or services and build market reputation. Advertising alone will not produce results and copying what others are doing will certainly fail. What works for some does not necessarily mean that it will work for others.

Advertising is not effective if proper research was not followed. Research is the understanding of needs and expectations of the clients. Designing of the product comes next and can be time consuming. Followed by advertising and sales. Marketing puts everything together as it creates strategies to succeed.

Advertising can become very expensive and worthless if not done properly and if important steps are not followed. Branding is important, but a logo does not guarantee sales, a logo represents the values and the reputation of a company and it takes time to build and to be recognized. Small business owners have to first invest time and money in knowing their clients, finding out their expectations and educating them. After getting to know their clients and building aggressively a database then they should engage in advertising and promoting their products and services. A complete marketing campaign will in this way be successful and generate sales.

In the age which we live there is an unprecedented focus on getting and staying healthy. As more and more research points to the effect of fitness and nutrition on our overall health, the findings become more difficult to ignore. There is no doubt that the food that we eat and the physical activity that we perform significantly impact our weight and our body’s overall health and longevity.

When you look at fitness and nutrition and the consequences of ignoring their importance, it is not difficult to see how large a role they play in our health. First and foremost, it is important to understand how powerfully diet can affect us. Natural, whole foods – such as fresh vegetables, fruits, whole grains, and lean proteins – give our bodies the vitamins that it needs to function effectively. We have energy when we eat right. And when we have energy we burn fat. Eating properly allows us to maintain a healthy weight and keep undue stress off of our hearts; it also allows us to keep our blood pressure and cholesterol levels in the healthy range. Most importantly, good nutrition keeps our bodies stocked with antioxidants that fight off a range of illnesses including cancer.

But nutrition does go it alone; fitness and nutrition go hand in hand for achieving good health. When we keep our bodies active through a consistent exercise program, we are adding to our body’s ability to metabolize food and keep weight down. Further, good fitness means strong and limber muscles and a strong cardiovascular system. Exercise also lowers blood pressure and reduces stress levels.

Learning how to pair fitness and nutrition for optimum health means a commitment to a particular lifestyle. It is essential that you revamp your diet to eliminate fatty, high-sodium, and processed food and replace it with fresh, natural – and even organic – choices. But remember, fitness and nutrition work best as a team. Implement a consistent regime of physical activity into your daily schedule including cardiovascular work, stretching, weight training, and even yoga or Pilates.

When you truly understand the importance of fitness and nutrition in your life, you will understand how crucial these lifestyle changes are in order to live a long and healthy life.

 

Imagine yourself in a room full of tempting food, jellies, chocolates, pastries, cakes, pizzas and much more mouth watering dishes. Slurp… I know by now you are too tempted to get to the market and buy yourself a nice, juicy burger, coke and an ice cream tub or are ready to order a pizza, rather than reading.

Just for a moment think of the chefs who stay in the kitchen all day long that is loaded with scrumptious cuisines giving out such enticing and alluring aromas. It must be really tough for them to resist the delicacies they prepare for their customers. One the other hand, if they start tasting every dish they prepare it will be extremely tough for them to sustain good health.

It is said, ‘People judge a book by its cover’, and the same applies to a cook too. A healthy and fit chef ascertains us that he is health conscious and knows all about good and rich cooking. This might not prove true in all cases; some guys do not have such luck. There are many professional chefs are surrounded by buttery carbohydrates, rich sauces, creamy puddings and fine succulent meat but are thin like a Cornish wafer.

The roly-poly chefs that we were accustomed to once, are replaced by much more disciplined, controlled and healthy chefs. There was a time when a thin chef was not trusted but today the scenario has totally changed. The more lean and fit a chef is the more energetic he will be. A chef should be prepared to bounce around the kitchen in order to do everything just right.

Being a chef, it is important to taste every dish and every dessert prepared to ensure it is delicious. In doing so the fats keep on settling on the stomach, in turn making you fat. To avoid this, it is better to take small mouthfuls in intervals. Small meals ensure better metabolism. Some chefs believe in drip free food and indulge in raw fresh fruits, raw vegetables and much water. They also avoid any sort of meal in between lunch and dinner. Lastly, a good 20 minutes walk each day. In case you do feel hungry at night, eat a bowl of cereal.

A chef is however known for his skills in cooking and preparing meal yet his physical appearance and nutritional habits also play an important role. Not only does it attract more customers for him but is also important for his own good.

Nutrition is also an important aspect of cooking delicious foods. And chefs are not an exception to this rule. While pursuing their education in the culinary arts, one of the subjects that these aspiring chefs study is Nutrition. Here, they learn about the amount of nutritive elements present in each ingredient – and how to analyze and determine which foods have how much nutritive value.

No doubt, this knowledge goes a long way in helping these chefs create delicacies that are not only tasty but also healthy for their customers.

 

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

 

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!

The four major Fashion Weeks are held semi-annually and internationally. Each one of the Fashion Weeks has a unique style, all their own.

In 1943, New York held the first Fashion Week, and has been the quintessential idea of fashion week ever since. Now known as the Mercedes-Benz Fashion Week, it does seem to be the most commercialized of the big fashion shows, in that the clothes are created ready-for-market. Its styles and designs are arguably a lot ‘safer’ than the other three locations.

In 1984, London jumped on the fashion train and recently has been making a splash with its high-end couture. London Fashion Week has not yet reached the commercial level of New York and is less likely to follow fashion trends. Rather, each London fashion house showcases its unique take on fashion-forward concepts, and their collections are still market ready. The heavy hitters in London like Richard Nicholl, Christopher Kane and Giles Deacon are all amazing designers who produce commercially viable collections that would stand out at any of the fashion shows around the world.

Milan’s version of the week was established in 1958 and is part of the Big Four internationally. It is owned by a nonprofit association which disciplines, coordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan called Camera Nazionale della Moda Italiana. The original Italian Fashion Week was not held in Milan, instead it was held in Florence at the hands of Giovan Battista Giorgini. He held the first “fashion parade” in the living room of his house “Villa Torrigiani”. Then the Italian week later moved to Rome, and then Milan where it is currently held in haute style today.

Paris is known as the fashion capital of the world, and holds the finale position in the fashion show tour. Paris Fashion Week brings each season’s chaotic schedule of international fashion weeks to an end. High-end French designers include: Christian Dior, Coco Chanel, and Louis Vuitton along with many more stunningly talented designers. Typically, Paris has some of the most extravagant shows, especially with Paris Couture Week.

No matter which of the Big Four is your favorite, each week is sure to dazzle its audience with new haute couture designs year after year. In addition to haute couture trends, innovative fashion designs have also been making a big impact, especially in New York, the only location that allows a fashion school to feature its students’ designs, which are often very fresh and inspirational. It is definitely important to keep up with the latest runway styles from all four weeks to stay on top of upcoming trends for the next season.

Most pet guardians consider their pet’s family members. After the death of a pet, many pet owners undergo all of the human bereavement processes. Animal reincarnation is a new spiritual perspective and resource for pet loss grief support.

Are animals’ and pets’ soul contracts are real. Yes! The first type of animal soul contract is called “Karmic.” A karmic contract affects destiny within a single incarnation. A Karmic contract is limited to that particular lifetime and can still be segment of a larger soul commitment for multiple reincarnations within an owners life. Here are a few examples:

1. A bomb squad dog that dies discovering a mine field to save his platoon.

2. A therapy dog that inspires an assisted living home’s Alzheimer’s patient to speak for the first time in many years.

These are experiences that affect their human companion’s destiny. The animal’s Karma (or soul’s choice) facilitated the outcome of the interaction with that human.

The number of agreements made between a pet’s soul and their person determine the quantity of pets’ past lives an animal will share with their companion in a single life or throughout multiple lifetimes.

Below are several types of pet spiritual arrangements that an animal can configure in his reincarnation process:

Oversouling: Is when the late pet contracts to direct a new or former pet from a “higher” perspective.

Walk in contract: Is when the deceased pet’s energy moves into another pet’s body that has agreed to relocate when the departed pet’s energy reincarnates.

Soul braiding: Is a shared contract when the deceased pet returns as a roommate within a current pet’s body.

New body contract: The pet’s energy that passed returns in a new physical form.

Animal afterlife is the timeframe when a pet’s life force energy resides in a sacred place after they have transitioned over the Rainbow Bridge. A pet’s soul can be “in-service” or live in this dimension forever or they can choose to reincarnate.

Therefore after the death of a pet and during your pet loss grief, hold faith in your heart that your pet’s life force energy and love is never ending. The reincarnation process has been embraced by many of the world’s oldest religions. Even if you’re a skeptic, what have you got to lose by considering the possibility?

If it’s what you contracted to do, it might just be only a matter of time until your beloved animal companion returns to be with you!

According to the dictionary, the avant-garde current it is an artistic current which fights against the already known and accepted forms and traditions, suggesting a revolutionary formula. In other words, this avant-garde may be regarded as an artistic innovative movement, which came out from a spirit of negation and revolt against certain traditionalism. It has become a synonym of innovation, progress and rebellion.

In fashion, the avant-garde style is defined through its personality. Many designers have been asked to define this style and they all added a certain term to define it: sophisticated, mysterious, intimidating, intriguing, striking.The accessories have to be very modern, unusual, but elegant. All clothes should be matched with hats, belts or shoes in the most unusual shapes.

The models may intimidate because what they wear is beyond a normal image. Avant-garde fashion means a little bit of theatre. Most of the time, the clothes cannot be worn in the street because they belong to a flamboyant style. They are very innovative and can be a bit shocking. Somehow, this style does not refer only to fashion. It means a mixture between fashion and art.The avant-garde fashion teaches women to have a certain attitude.

Avant-garde clothes mean unusual ones, which catch the eye and does not let you fade in the crowd. In fact, when we discuss about avant-garde fashion, we should not talk only about clothes. In the end, the result of the avant-garde has to be a whole form. For this reason, the make-up has to go hand in hand with the clothes.

The make-up has to express something new, unexpected, and even exotic. A niche for the avant-garde style in fashion was connected to men and the items designed especially for them.

At the beginning, women were the perfect models to underline these innovative ideas. Little by little, the designers extended upon men. First of all, they wanted to surprise through their clothes, later on every little detail mattered. One example may be the boots designed especially for them. A mixture of styles, the first tendency towards rejection and then the craziness of wearing them are some of the reactions encountered.

Over the past ten years a majority of the top ten songs on the Billboard charts has been consistent trendsetters. Songs that have saturated radio airwaves by the masses are placed in constant rotation to enthrall us. These songs appeal to a certain audience that often allow those in the music industry to capitalize on the opportunity to gain new fans of the most popular genres of music today. But some of these genres of today music have lost the luster for true music lovers, that they often resort to the classic CD’s from their youth just to hear music they deem as good music.

But what is considered “good music”? According to industry executives, “good music” is “any music that can capture the attention of an audience.” However; for the demographic of listeners in their mid twenties to mid thirties, “good music” is music that’s worth listening to many years after, and whose lyrics has meaning and depth.

So if the music industry has released nothing but “good music” over the past ten years, then why is it that the demographic of listeners in their mid twenties, thirties and older doesn’t find it worth listening to?

After further discussion with Atlanta’s LS Muzik Group, a company representative says, “most of the music that is released today has a certain appeal that reflects the trend set during that time. If at that time, snap music or crunk music is the sound that’s in, then that’s what the trend will follow. It is rare that you’d find “good music” [from the likes of] a Neyo, R. Kelly, Usher, Mary J Blige, Anthony Hamilton, or Musiq Soulchild to name a few. Not including good folk, rap, country, gospel, blues, jazz, or alternative rock music from some great artists who are worth listening to also. But out of the few named, there’s really not that many artists today that has potential for longevity. These artists are force fed to the consumer just to make record sales. We truly doubt half of them will be around to play sold out arenas in the next ten years.”

Hoping to bridge the gap between the two demographics of listeners in their mid twenties to mid thirties, the company looks to bring back good music that is worth listening to by adapting the Motown approach by signing good talent and releasing heartfelt songs with meaning.

Although the idea to bring back good music is what LS Muzik Group intends to do, there’s still that certain group of listeners the company may struggle to gain. Mainly because the music industry have already captured the attention of this group over the past ten years with music that has a sound of its own, a sound that has captivated them with what LS Muzik Group deems as over synthesized sounds. It is unclear however, as to how the company plans to win over that demographic, when all they know is what the music industry have force-fed them.

And because of this, the dividing line between the two demographics has left a void in the music industry, simply because true music lovers aren’t as fascinated with listening to over synthesized sounds that has little to no substance. This has crippled record sales over the past ten years.

In spite of the clever marketing initiatives by the music industry to capture true music lovers, the effort hasn’t been significant enough to impact their decisions to enjoy listening to the music released today thereby causing most of the music released today to barely go gold or platinum. This is all due in part not only to the Internet, but because true music lovers in their mid twenties, thirties, and older who enjoy good music, are not buying what is most popular today. But if what’s popular is Trey Songz or Chris Brown, then how is it that either of the two artists survives in such an industry where their level of success or failure is dictated by their marketing, and not their music.

“Record companies have gotten somewhat smart on how they market and release artists. Their idea to market and release Chris Brown or Trey Songz on the same Tuesday as they would Robin Thicke or K Jon isn’t the same. Simply because record sales for Chris Brown or Trey Songz may be slim for the first week of release, that marketing and releasing Trey Songz against K Jon on the same date would immobilize their sales goal of going gold or platinum, against a more likely artist that can, who has a more mature fan base of true music lovers who enjoy listening to good music,” says one industry executive.

This scenario is all too common in the industry today, whereas album release dates are rescheduled all due in part to industry executives being aware of the competition. Often times that competition is welcomed in what appears to be a rivalry to see who can out sell the other, as with the Kanye West and 50 Cent release in 2007. Rivalries such as this makes for clever marketing that will often propel record sales through the roof the first week of release, causing artists to go platinum. However at what cost to record companies? “Record companies can pay millions of dollars to market an artist all at the expense of gaining a few true music lovers. The gamble is to win the few they think will be loyal followers. While hoping the artists does their part to deliver good music to keep them [the fans] loyal.”

But with dismal record sales on the rise, artists are struggling to deliver good music to keep true music lovers devoted. Long gone are the days of the Motown Sound, Disco, P-Funk, and New Jack Swing era that we’ve all grown so accustom to that has found its way in music today through the practice of “sampling”; that most artists have lost all sense of creativity to produce almost anything remotely appealing to true music lovers. In order to win them over without the over synthesized sounds, they must sample or take portions of music from great artists like Teddy Pendergrass or The O’Jays just to get their attention.

So how can music get a fresh revitalization to capture the attention of true music lovers? Well according to LS Muzik Group, “bring back live musicians and artists who feel passionate about love and family values.” This could well be true, being that everything in heavy rotation on the radio is all about sex. “Where are the family values in the songs we hear today, there aren’t any. Most parents today don’t want their children listening to the radio, mainly because all they’re hearing is about sex.” From Trey Songz “Invented Sex”, to R. Kelly’s “Number One”, songs like these have saturated commercial radio and have left somewhat a bad taste in the mouth of true music listeners.

However artists like R. Kelly who has a solid fan base of loyal true music listeners, releasing songs like “Number One” is often well taken, being that an artist of his caliber is able to release just about anything and go platinum.

The musician in R. Kelly has allowed for him to survive in an industry that lacks creativity. Yet, he manages to stay in touch with his fan base while adjusting his talents to accommodate both younger and older audiences with songs like, “Number One”. But can the same be said of an artist [like a] Trey Songz? “Trey Songz is a talented artist; however, his fan base of course is entirely different from that of an R. Kelly or Robin Thicke not only because of the way he’s marketed, but also how he appeals to an audience that doesn’t understand good music. But considers what he sings to be. Keep in mind we are talking about a group that may not have even grew up listening to “good music” from the 70’s, 80’s or 90’s.”

Because of this lack of understanding, Trey Songz is able to sustain a fan base based entirely on his talents as a singer, songwriter and producer and thereby, creating music that his record label deems worthy of marketing and releasing to his fans. It is this group of listeners who are twenty-five and under, the music industry caters to without a second thought of catering to the older audiences. Why is this? It appears that a majority of the top ten songs on the Billboard charts is created by artists who themselves are twenty-five years of age and under, and who are basically creating music just for their age group. This has allowed for teenagers and young adults with a great deal of disposable income to spend their earnings from part-time jobs, birthday and holiday money on music, thereby pumping a small breath of life into the industry to keep it a live. So what’s going to happen once this age group gets much older and mature? Are they likely to even consider listening to Trey Songz or Chris Brown ten years from now?

The combination of good marketing combined with good talent can make artists such as Trey Songz a huge success because of the trend set in the industry today. Allowing record companies to capitalize off their talents now, and possibly tomorrow, depending on the terms of the artist-recording contract. Whereas in the days of Motown-“good music” was all it took to propel the success of an artist. It was imperative that Berry Gordy developed and released artists he knew could create “good music” that’s worth listening to many years after. This process of artist development became a critical element in the music industry up until 2000, when record labels took the time to develop an artist for longevity.

But if the trend has been set in motion to follow music that’s been hot for over the past ten years, then going against what the industry is doing to bring back “good music” with great lyrical content, is what LS Muzik Group looks to do and pave a way of their own in the industry.

With a well driven team of professionals and a roster of talented musicians and singers like Mr. Tao Jones and Jackie Watson who seek to change the direction of music released in the industry today, it is likely that “good music” can make a major comeback in commercial radio.

But what would be the downside to all of this? One major downside would be discovering more artists like Mr. Tao Jones and Jackie Watson who have the passion to write and sing “good music”. The other is how to reach the demographics twenty-five and under who are captivated with what they’ve heard on the radio for the past ten years. To this group of listeners, growing up in an era where music is either sampled or synthetically created is all they know to be good music. However not understanding where the music they’re listening to originally derived from.

Music from the 70’s, 80’s, and 90’s is now considered old school to this younger audiences, which today has all become obsolete, leaving room for a younger hip sound that’s all synthetically created like fast food. So what was once old, is now new again.

Take Monica’s “Everything”, a melodic rendition of Denise Williams, “Silly”. This is a classic example of an artist who feels passionate about love and family values, has great talents, a solid fan base, and understands that the industry needs “good music”. However with the odds against her to accommodate her fans, record label, and a younger audience who thinks her music is old school, it is difficult for Monica or any artist of her stature from 70’s, 80’s and 90’s to make a comeback.

“In order to survive in the music industry today, an artist who once were in high demand during those days, would have to readjust their talents to accommodate the trend today in the industry. This doesn’t necessarily mean change the style of music that made them successful for years, but do what it is they do best while incorporating a younger hip sound that will appeal to both audiences.”

However not all artists can readjust and appeal to a younger audience. Artists like Monica are learning that the industry has changed dramatically over the years with an all-new sound that has made it somewhat complicated to adjust to, making it difficult to comeback. But often times an old school artist can return like they’ve never left and go platinum. Take Charlie Wilson, former member of the famed G.A.P Band or George Clinton architect of the band Parliament-Funkadelic, these artists have set a perfect example on how to readjust their talent in rap music to accommodate the trend of the industry to reach the younger audiences. It is this adjustment that Charlie Wilson and George Clinton were able to comeback with rap artists like Snoop Dogg and Ice Cube.

Although this strategy may have worked for Charlie Wilson and George Clinton-it is by far a long shot that other artists of 70’s, 80’s and 90’s can achieve. Because of the generation gap within the music industry, it is clear that fans are divided between what’s considered “good music” and what’s not. Therefore making it difficult to bridge the gap. And if record executives continue to overlook this issue, artist they consider as today stars will suffer immensely with record sales in the coming years, leaving them with a short term musical career. Here today, gone tomorrow.